Numerator vs Fathom
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Company details
Description
Numerator provides modern market intelligence for more growth. The company equips brands and retailers with detailed data on marketing programs, including advertising, promotions and pricing, influencing the path to purchase. It also has deep insight into consumer purchasing across brands, regard
Fathom is a text analytics platform for researchers who require the highest quality insights from open-ended data.
Trusted by top agencies and leading brands, Fathom reduces analysis and reporting time by over 75%, while uncovering deeper insights from customer feedback and survey responses
Type of company
Data & Analytics
Full Service
Software & Technology
Data & Analytics
Software & Technology
Quantitative Research
Top benefits
Panel Data Analysis
Omnichannel Share Data
Verified Buyer Surveys
Advertising Intelligence
Promotions Intelligence
Highest quality coding
Nuance, detail & accuracy
Save time & money
Always human-in-the-loop
Intuitive & powerful analytics
Location
Chicago, Illinois, United States
Bainbridge Island, Washington, United States
Market Research Specialties
Online Research Panels
Product Development Research
Consumer Market Research
Promotion Development & Evaluation Research
Shopper Insights
Customer Experience Research
Survey Reporting and Analysis
Text Analytics
Open-End & Verbatim Response Coding
Customer Experience Benchmark Studies
Features and attributes
Images
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