Numerator vs Highlight
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Company details
Description
Numerator provides modern market intelligence for more growth. The company equips brands and retailers with detailed data on marketing programs, including advertising, promotions and pricing, influencing the path to purchase. It also has deep insight into consumer purchasing across brands, regard
Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s p
Type of company
Data & Analytics
Full Service
Software & Technology
Data & Analytics
Qualitative Research
Software & Technology
Top benefits
Panel Data Analysis
Omnichannel Share Data
Verified Buyer Surveys
Advertising Intelligence
Promotions Intelligence
>90% Completion Rates
Expert Research Blueprints
Turnkey Logistics
High Quality Respondents
Real-Time Data Dashboards
Location
Chicago, Illinois, United States
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Market Research Specialties
Online Research Panels
Product Development Research
Consumer Market Research
Promotion Development & Evaluation Research
Shopper Insights
Home Use Tests
Foods & Nutrition [market sector expertise]
Pet Owners / Foods / Supplies [market sector expertise]
Market Research with Children
Beverages [market sector expertise]
Features and attributes
Images
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