Numerator vs RIWI

Company details

Description

Numerator provides modern market intelligence for more growth. The company equips brands and retailers with detailed data on marketing programs, including advertising, promotions and pricing, influencing the path to purchase. It also has deep insight into consumer purchasing across brands, regard

From concept testing, idea validation, prototype assessments, and ad evaluation to gathering feedback on new features, pricing models, brand perception, and market readiness, RIWI empowers organizations to uncover human truths with ease.


We do this by supporting mixed-methods res

Type of company

  • Data & Analytics

  • Full Service

  • Software & Technology

  • Data Collection

  • Full Service

  • Software & Technology

Top benefits

  • Panel Data Analysis

  • Omnichannel Share Data

  • Verified Buyer Surveys

  • Advertising Intelligence

  • Promotions Intelligence

  • Mixed-methods research

  • Neuromarketing

  • Real-time insights

  • Integrated Sample and Panel

  • Full-service or DIY

Location

Chicago, Illinois, United States

Toronto, Ontario, Canada

Market Research Specialties

  • Online Research Panels

  • Product Development Research

  • Consumer Market Research

  • Promotion Development & Evaluation Research

  • Shopper Insights

  • Consumer Trends Research

  • Omnibus Surveys

  • Online Research Panels

  • Advertising Concept Testing

  • e-Commerce [market sector expertise]

Features and attributes

  • All-in-one platform
  • Intercept sampling
  • Marketplace / Programmatic
  • Mobile usability testing
  • Panel / Panel management
  • Physical product testing
  • Survey Analysis
  • Synthetic Data & Participants
  • Synthetic sampling
  • Text & sentiment analytics
  • Web usability testing
  • All-in-one platform
  • Intercept sampling
  • Marketplace / Programmatic
  • Mobile usability testing
  • Panel / Panel management
  • Physical product testing
  • Survey Analysis
  • Synthetic Data & Participants
  • Synthetic sampling
  • Text & sentiment analytics
  • Web usability testing
  • Images

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    RIWI