Sentipl vs decision point

Sentipl is a market research consultancy which specializes in qualitative methodologies such as in-depth interviews, focus group discussion, home visits, and digital ethnography.

We are a passionate te

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar