Smarty Pants vs End to End User Research

Smarty Pants
Smarty Pants

Visit website

End to End User Research
End to End User Research

Visit website

Company details

Description

Smarty Pants is a market research and strategic consulting firm dedicated to illuminating the business world with brilliant insights, inspiring stories, and ingenious solutions. Since 2005, the world’s leading brands have relied on Smarty Pants to lead custom qualitative and quantitative research

From End to End we are here to help! Common to complex participant recruiting, state-of-the-art lab and focus group facility rentals, and expert consulting!



Each testing room fully equipped with:

• Extra-large TV displays

• A/V recording

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Focus Group Facility

  • Qualitative Research

Top benefits

  • Youth & family expertise

  • Creative methods

  • Compelling deliverables

  • Best-in-class talent

  • Expert qual researchers

  • Dedicated recruiters

  • Usability/UX/HF Experts

  • Jury /Focus group rooms

  • Kitchens/CLT/Taste tests

Location

---

Houston, Texas, United States

Market Research Specialties

  • Market Research with Children

  • Market Research with Teenagers & Youth

  • Full Service Quantitative Market Research

  • Full Service Qualitative Market Research

  • Moderating with Children

  • Focus Group Facilities

  • Product Usability Testing

  • Ethnography

  • Website Usability & UX

  • Taste Tests & Sensory Tests

Features and attributes

  • Brand management
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Intercept sampling
  • Marketplace / Programmatic
  • Mobile ethnography
  • Mobile usability testing
  • Omnichannel
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Social networks
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Brand management
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Intercept sampling
  • Marketplace / Programmatic
  • Mobile ethnography
  • Mobile usability testing
  • Omnichannel
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Social networks
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Images

    ---

    End to End User Research

    Atlantis Focus Group Room

    End to End User Research

    Atlantis Observation Room

    End to End User Research

    Discovery Focus Group Room