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Dana Stanley
Greenbook’s Chief Revenue Officer
Strategic Focus Research & Consultancy Ltd vs Material
Company details
Description
Strategic Focus, with in-house qualitative and quantitative capabilities, is a full-service marketing research company whose passion is to provide the best quality marketing research services to our clients.
Our strength and focus is in Greater China covering China, Hong Kong, Ta
Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce
Type of company
Full Service
International
Qualitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Quality, our top priority
Operating since 1996
Passionate in what we do
Trusted partner
Deliver what we promise
Customer Experience
Behavioral Analytics
Brand Marketing & CRM
Growth Strategy
Product Design
Location
Kowloon, Hong Kong
New York, New York, United States
Market Research Specialties
Brand Positioning Research
Concept Development Research
Ethnography
Advertising Communication Strategy Research
Moderating of Online Focus Groups & Interviews
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers