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Dana Stanley
Greenbook’s Chief Revenue Officer
Tru Market vs MERCAPLAN Central America & Caribbean
Company details
Description
Today's B2B and B2C markets can be filled with blind spots and difficult to navigate. Dynamics such as Negotiated Pricing, Real-Time Discounting, Live Retention Offers, Sales Team Performance, Competitor Attacks, Cross-Selling, and more, are creating a fast-changing in-market landscape in which d
MERCAPLAN Central America & Caribbean is one of the leading marketing research agencies operating in the region, experienced in co-ordinating multi-country projects. With clients in over 40 countries, MERCAPLAN Central America & Caribbean is one of the few agencies in the region capable o
Type of company
Consulting
Data Collection
Mystery Shopping
Consulting
Data Collection
Full Service
Top benefits
Multi-country management.
Experts in Caribbean.
Great Qual facilities.
LatAm network
150+ fulltime team
Location
New York, New York, United States
San Pedro Sula, Honduras
Market Research Specialties
Business Issue: Defend price premium
B2B Research Market & Competitive Intelligence
Customer Experience Benchmark Studies
Customer Problem Detection / Dissatisfaction
Consumer Purchase Behavior Research
Advertising Research Advertising Tracking
Brand Equity Research
Brand Image Tracking
Corporate Image / Identity Research
Consumer Attitude & Usage Research
Features and attributes
Images
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Panama I
Guatemala
Costa Rica