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Dana Stanley
Greenbook’s Chief Revenue Officer
Tru Market vs The Dieringer Research Group (The DRG)
Company details
Description
Today's B2B and B2C markets can be filled with blind spots and difficult to navigate. Dynamics such as Negotiated Pricing, Real-Time Discounting, Live Retention Offers, Sales Team Performance, Competitor Attacks, Cross-Selling, and more, are creating a fast-changing in-market landscape in which d
Type of company
Consulting
Data Collection
Mystery Shopping
Consulting
Data Collection
Full Service
Top benefits
Full-service research
Consultative approach
CX/BX/EX experts
Quality-driven results
Compelling insights
Location
New York, New York, United States
Brookfield, Wisconsin, United States
Market Research Specialties
Business Issue: Defend price premium
B2B Research Market & Competitive Intelligence
Customer Experience Benchmark Studies
Customer Problem Detection / Dissatisfaction
Consumer Purchase Behavior Research
Advertising Effectiveness Research
Brand Image Tracking
Business-to-Business Research
Customer Loyalty Research
Customer Satisfaction Research
Features and attributes
Images
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View from Observation Room
Classroom Style Focus Group
Reception