Vision Strategy and Insights, Inc. vs TRC Insights

Vision Strategy and Insights, Inc.
Vision Strategy and Insights, Inc.

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TRC Insights
TRC Insights

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Company details

Description

For marketing professionals who want to maximize the performance of their brand, Vision Strategy and Insights provides actionable, culturally contextualized insights and guidance by market segment that are essential to understanding and navigating the complex, multi-faceted consumer landscape.

TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.

We specialize in online communities, pricing research, message and feature prioritization, conjoint analysis, brand equity research, and satisfaction & loyalty.

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Data & Analytics

  • Full Service

  • Quantitative Research

Top benefits

  • Multicultural expertise

  • Spanish language

  • African American

  • Minority/women owned

  • Political/issue advocacy

  • Synthetic Data

  • HiTRUST Audited Data

  • 100s of conjoints

  • Team of in-house analysts

  • In business for 35+ yrs

Location

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Fort Washington, Pennsylvania, United States

Market Research Specialties

  • Business Issue: Social, political, non-profit goals

  • Full Service Market Research

  • Full Service Quantitative Market Research

  • Full Service Qualitative Market Research

  • Hybrid & Mixed Methodology Market Research

  • Brand Equity Research

  • Price & Pricing Research

  • Full Service Quantitative Market Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Segmentation Analytics

Features and attributes

  • Brand monitoring
  • Ideation and co-creation tools
  • Brand monitoring
  • Ideation and co-creation tools
  • Сredentials

    Ratings & Testimonials

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    4.8

    Based on 14 ratings

    See details

    Recognition

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    Top 50 Most Innovative [2023]

    Top 50 Most Innovative [2023]

    Recommended by Clients [2024]

    Recommended by Clients [2024]

    Greenbook Directory | Featured Expert [2024]

    Greenbook Directory | Featured Expert [2024]