Voice of Customer Research (VOC Research) provides competitive intelligence services to help you win more business and retain more customers.
We specialize in professional, pre-scheduled and unbiased conversations with the key decision-makers at your customers, prospects and inte
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
Qualitative Consultant
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Professional Approach
Personal Touch
Value / ROI
Actionable Results
B2B VOC Interviews
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Southern Pines, North Carolina, United States
New York, New York, United States
B2B Research Market & Competitive Intelligence
Full Service Quantitative Market Research
Telephone Interviewing
Customer Satisfaction Research
Customer Loyalty Research
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
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