CEO and Co-founder

That Fig Tree

Anshul is a thorough consumer insights professional with more than 25 years of experience, within him resides an anthropologist, a semiotician, a film-maker, a poet, a behavioral scientist and an endlessly enthusiastic child who constantly ponders on the way the world works. His passion for consumer insights made him engage with the consumers in India, Middle East, Africa, and Southeast Asia, before he founded That Fig Tree (and PercepTech.ai) to pursue the idea of 'insights to inspire' with the core 'human behind the consumer' agenda. He has been constantly tinkering with the ideas aimed at applying human judgement theories to marketing problems for profitable outcomes. In an alternate universe, he would have been a theatre artist or a filmmaker, bringing his ideas to life, big time.