Matt Ovington
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Head of Research
Salience+
A strategist and research innovator focused on how and why brands come to mind in the moments that matter. At Salience+, he and his team shape the consumer strategy of LinkedIn, Spotify, Mars, Unilever and Canva using their Category Entry Point and Distinctive Brand Asset tools to help these brands ensure stronger recall at critical moments of choice.
Sessions
How Spotify Uses Category Entry Points to Stay Top of Mind