Adam Bai

Chief Strategy Officer

Panoplai

Chief Strategy Officer at Panoplai, a pathbreaking audience discovery platform. By training, an anthropologist of innovation and technology who helped lead transformation initiatives for a range of global organizations, including IBM and PepsiCo. Early executive (first Editor-in-Chief and first Chief Strategy Officer) at Nomadic Learning, a cohort-based digital learning company. (Nomadic had a successful exit, and was acquired by Guild, a leading corporate learning firm.) Published in Harvard Business Review, Ad Age, Adweek, Barron's, Newsweek, Nasdaq, US News & World Report, Chief Learning Officer Magazine, and more. Taught classes and/or lectured at MIT, Tsinghua, Columbia, Harvard, and others, and have spoken at conferences including Quirks, IIEX, ESOMAR Congress and DMWF.

Sessions

Jun 23

5:10 PM - 5:30 PM GMT+2

Blue Stage

AI Governance / Trust

AI Personas / Synthetic Humans

Research Automation

Validation / Verification

Digital Twin & Synthetic Masterclass: Validation + Adoption

This session is a practical orientation to the good, the bad, and the ugly of digital twins and synthetic data, led by an anthropologist of innovation and industry leader in delivering these solutions. We’ll cover implementations within a range of global brands, academic studies, and actionable tips relevant to anyone–regardless of platform or model. This is an EDUCATIONAL session.

Key Takeaways:

1. Building digital twins and synthetic data that create real value for organizations

2. Applying validation frameworks to assess accuracy and predictive power–and evaluate vendor claims

3. Moving from experimentation to operational use–and overcoming organizational barriers along the way

Any questions for the IIEX team?

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