Strategic Analytics & Insights, Innovation Consulting Manager

NielsenIQ

Aeton brings extensive consulting and forecasting experience on innovation and go-to-market strategies, particularly for leading, world-class clients in the Fast Moving Consumer Goods (FMCG) industry, both in Asia-Pacific region as well as other markets within Europe, the United States, Middle East and Latin America. In addition to his innovation consulting work, Aeton is an NIQ award-winning Thought Leadership contributor that regularly provides his perspective to Asia C-suite thought leadership pieces to help advance and shape perspectives. He is also an Honoree in the prestigious Global GreenBook Future List in 2025, a recognition to his leadership, professional growth and helping to trailblaze the future of the industry. Outside of work, Aeton is an accredited board director at the Singapore Institute of Directors that advocates for effective corporate governance, sustainability and transformation for meaningful change. He has also mentored non-profit leadership alongside board-level executives, providing guidance on growth direction.