Alex Dobromir

Product Manager

Product Hub by MMR

Alex is the Product Manager for Product Hub by MMR and plays a key role in understanding our clients, empowering our software engineering team and leveraging the expertise of MMR's innovation teams to develop the best platform for our users. He strongly believes that through digitalization we can enhance human expertise and achieve greater results faster. Alex is a trained MSc Economic Psychologist, Agile PM, and Product Manager and has been working on Product Hub since it was in the early idea stage all through to global scale.

Sessions

Jun 23

3:45 PM - 4:10 PM GMT+2

Purple Stage

AI Governance / Trust

Data Quality

Future List Honoree

Operating Model / Workflow

Research Automation

The Foundation That Makes AI Safe and Insights Fast

AI did not transform our research platform. Years of structured data, standardised workflows, and deterministic automation did. Once that foundation existed, AI became safe: faster qualitative coding, quantitative interpretation, and auto-reporting, all with high accuracy. This is the infrastructure story behind the speed.
Key Takeaways:
1. AI speed only holds when the data foundation is already solid.
2. Value stream mapping & use cases, not the coolest tools, reveals where AI actually belongs.
3. When AI handles the volume, you can move from execution to strategy.

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