Head of Bonsai Lab

Bonsai GmbH

Passionate Qualitative Researcher | Innovation & Workshop Expert | Co-Creation Specialist For almost 30 years, I have been passionately dedicated to qualitative market research, immersing myself in the world of consumers to truly understand their needs. Whether sitting in their living rooms over a cup of coffee or facilitating interactive co-creation workshops, I believe that genuine empathy is the key to unlocking deep insights and driving meaningful innovation. My expertise spans a wide range of categories: from tobacco, indulgence products, and pharmaceuticals to IT, home appliances, and smartphones—all the way to healthy snacks, meat alternatives, and frozen foods. This broad experience allows me to approach trends and market developments with a fresh, interdisciplinary perspective. As an innovation and workshop expert, I support brands in developing new products, testing creative ideas through co-creation processes, and helping businesses strategically reposition themselves. For me, true market research is not just about generating insights—it’s about sparking inspiration and shaping the future together.