Alok Jain

CEO

DoReveal

With over three decades of experience in Product Research, Alok has worked with renowned organizations such as Capital One, Centene, and the World Bank. Complementing his extensive research background, he also possesses 10 years of expertise in Machine Learning. Driven by a passion for research and design, Alok is committed to developing innovative technologies that empower researchers and enable them to deliver greater value.

Sessions

Jun 23

2:15 PM - 2:35 PM GMT+2

Green Stage

Decision-Making

Insight Activation

Qualitative Research

Storytelling / Communication

The Insight Architecture: Frameworks for Deeper Thinking

The Insight Architecture Model offers a structured way for researchers to think deeper and add greater strategic value. By framing the insight process around five key questions - Who, What, Why, How, and So What, this session shows how to apply proven frameworks to uncover meaning, connect evidence, and shape actionable strategy.
Key Takeaways:
1. Learn about the role frameworks plan the analysis of qualitative research
2. Discover which frameworks best support each stage of the insight process
3. Gain practical tools to connect evidence, meaning, and strategic impact.

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