Anders Bengtsson

How does AI advertising influence perceptions of brand authenticity, innovation, and trust? Traditionally, Vattenfall had an ambition to use real people, real challenges, and talk about real impact on the journey toward fossil freedom. But advances in AI have changed how content is created.  In this session, we share a study of two ads, one traditional and one AI generated, with intriguing results Key Takeaways: 1. See how conversational AI and metaphor elicitation were used to assess ad response 2. Learn consumer opinions of AI ads, vs. the emotional connection they experience with ads themselves 3. Discover how one AI ad influenced brand perception, and how perceptions of AI may affect your brand