Founder

AddMaple

Ange is the founder of AddMaple, the browser-based analytics platform built to turn the unruly survey data, online reviews, and support feedback into clear, statistically sound insight in seconds. Previously she led user-research and insight work at MoneyHub, Parmenion (Aberdeen), AI Music, and CX Partners for GOV.UK, and the same frustration kept resurfacing: traditional BI dashboards and stats packages handle numbers well but fall apart when the data comes from humans. From her home in Slovenia - while raising two children and caring for a sibling - she bootstrapped AddMaple to solve that gap, winning Paddle’s global AI Launchpad and now supporting teams at Greenpeace International, Specialized, Sunbelt Rentals and more. At IIEX she will share practical methods for mining what people say online to uncover the themes, sentiment, and drivers that shape a brand, showing how anyone with a dataset and curiosity can move from raw text to confident decisions without waiting in an analyst queue.