Astrid Valentin

Global Social Platform Manager

Nivea

Astrid Valentin is the Global Social Platform & AI Tools Manager for NIVEA at Beiersdorf, where she leads AI-driven social and creative capability initiatives for one of the world’s leading FMCG brands. With extensive experience across digital transformation, consumer experience, and marketing operations, she specializes in connecting AI, data, media, and platform expertise to drive creative excellence and measurable business impact at scale. Before joining NIVEA, Astrid spent more than four years at Anheuser-Busch InBev in several leadership roles, leading cross-functional teams and scaling consumer engagement, community management, and automation initiatives. She is passionate about building future-ready capabilities and fostering stronger collaboration across markets, functions, and creative teams.