Astrid Valentin

Global Social Platform Manager

Nivea

Astrid Valentin is the Global Social Platform & AI Tools Manager for NIVEA at Beiersdorf, where she leads AI-driven social and creative capability initiatives for one of the world’s leading FMCG brands. With extensive experience across digital transformation, consumer experience, and marketing operations, she specializes in connecting AI, data, media, and platform expertise to drive creative excellence and measurable business impact at scale. Before joining NIVEA, Astrid spent more than four years at Anheuser-Busch InBev in several leadership roles, leading cross-functional teams and scaling consumer engagement, community management, and automation initiatives. She is passionate about building future-ready capabilities and fostering stronger collaboration across markets, functions, and creative teams.

Sessions

Jun 23

2:55 PM - 3:15 PM GMT+2

Purple Stage

Brand Strategy

Decision-Making

Insight Activation

Research Automation

Demo: Research at Market Speed: From Insights to Action

When research moves too slowly and stakeholders pull in different directions, competitive advantage disappears. Brainsuite transforms fragmented insights into the speed and clarity, turning research from cost center into strategic necessity. See how Nivea accelerated decision-making through integrated testing and rapid iteration, proving that research done right drives measurable impact.

Key Takeaways: 

1. Creative is the biggest growth lever - but only when it’s measurable and actionable.

2. Speed is the advantage - continuous testing and iteration enable faster, better decisions.

3. Better creative doesn’t happen by chance - it’s built through structured, data‑driven processes.

Also speaking

Indra Mauer

Senior Customer Success Manager, Brainsuite.ai

Speaker