Senior Market Researcher

Udemy

Atif Ashraf is a seasoned market research leader with over a decade of experience in delivering actionable consumer insights to drive business and product strategy. Currently serving as a Senior Market Researcher at Udemy, Atif oversees global mixed-method research initiatives that touch 40+ countries, manages enterprise NPS and CSAT programs, and provides data-driven insights that inform product development and marketing strategies. A published author, Atif contributed a chapter to Aligning Analytics with Marketing Strategy (Springer) and has led thought leadership research, including Gen Z in the Workplace and Making Learning Work for Everyone (Udemy). With leadership roles at Mondelez and Mindshare, he has spearheaded research projects for the relaunch of OREO Cakesters in NA and enhanced media measurement practices for clients in the CPG industry. Atif holds an MS in Business Analytics from Drexel University and is passionate about integrating qualitative insights with quantitative rigor to bring the human element back to research.