Cara Wee

Associate Director, Travel Lead

SKIM

Cara is an Associate Director at SKIM, specializing in the Travel Industry, where she helps brands navigate complex consumer decisions and turn insight into impact. With more than a decade on the agency side, research runs in her veins. Well-versed in both quantitative and qualitative methodologies, Cara is especially passionate about foundational consumer research, which she sees as the bedrock of strong business and brand strategy. You may have last seen Cara on stage at ESOMAR Congress 2025.