The zeitgeist is full of threat and pessimism. So, let’s hunker down and play it safe, right?
Well, maybe not?
We don’t hear much on the topic of risk in the world of marketing. But we’re working with constrained budgets, tight turnarounds, and an advertising landscape which is being maligned for having lost its way. A creative industry that’s favouring caution over risk doesn’t bode well.
This has been troubling me so I've looked into the psychology of risk. It turns out that the more we play it safe, the less likely we are to thrive. Risk isn’t just good for us, it’s essential. I will share relevant psychological models so that as strategists and creative thinkers in our own worlds, we’re pushing ourselves out rather than letting the zeitgeist hem us in.
Key Takeaways:
1. Psychologically grounded models of risk
2. How to use these in the day job
3. Motivation and confidence to put one’s head above the parapet
