Cathal Gillen

Co-Founder and Head of Strategy

Distinctive BAT

Cathal Gillen is Co-Founder and Head of Strategy at Distinctive BAT, a Distinctive Brand Asset research consultancy, and its sister offering, Salience Plus, which focuses on Category Entry Point research. His work focuses on global research projects with brands such as Pizza Hut, Canva, LinkedIn, Lipton, KLM, and Tylenol, helping brands research, measure, and track their DBAs. His research has been featured in outlets such as WARC, Adweek, Marketing Week, and Creative Bloq, and he is a frequent contributor on topics related to marketing effectiveness, brand health measurement, and Distinctive Brand Assets.