President

HauckEye LLC

For over 35 years, Chris has honed his research skills across a wide variety of business categories. He’s developed unique methods to improve the quality of insights over many projects. Chris opened HauckEye LLC on January 1, 2020, dedicated to experiential marketing research. He also started SCORE Metrics, using his Sort and Score technique to improve on trackers based on Likert scale questions. He’s been on the client side and with various providers on the supplier side, including a firm he started in 2000. Chris has a BBA and MBA from TCU in Ft. Worth, TX, and lives in Colorado.