Cristiana Caldarelli

Regional Consumer Intelligence Lead

IFF

Cristiana Caldarelli is a global Consumer & Market Insights leader with 15+ years of experience transforming insights into strategic direction for innovation. She has built her career across agencies and global organizations and brings client-side experience from International Flavors & Fragrances (IFF), where she partners with multidisciplinary teams to guide consumer-led innovation. Cristiana is passionate about advancing foresight capabilities and helping organizations anticipate emerging consumer needs to drive long-term, human-centered growth. Tris Verhoelst is a Strategy Consultant at Ipsos I&O. With more than 15 years of experience in market research and strategy consulting, she supports clients with strategic growth plans. Her focus is to bring together the market insights, consumer insights and data analytics to define where the key growth opportunities lie for companies.

Sessions

Jun 24

11:00 AM - 11:25 AM GMT+2

Green Stage

Consumer Behavior

Growth Strategy

Innovation

Trend Forecasting

Always-On Engine: Powering Beverage Innovation

In crowded spaces, we needed a dynamic decision tool, not a static segmentation. We constructed demand spaces that predict choice, and we added the lifestyle trends layer for a more dynamic view. Human + AI transform outcomes into an ideation engine, enabling teams to co-create & start with a solid foundation every time.

Key Takeaways:

1. Growth: Demand spaces reveal the real drivers of choice — and the white spaces worth investing in.

2. Future-proofing: Trends + demand spaces together equal a roadmap for what’s next, not just what is.

3. Activation: HI+AI turns insight into an always-on innovation engine- faster, broader, more scalable.

Also speaking

Tris Verhoelst

Strategy Consultant, Ipsos

Speaker