Dani Kamras

Co-founder

Cambri

Dani Kamras is the co-founder of Cambri, a leading research technology company specializing in AI-driven consumer insights and innovation. With a strong focus on iterative innovation, Dani has been instrumental in making advanced research accessible through automated workflows and AI algorithms. Under his leadership, Cambri has achieved significant milestones, including being listed in the Deloitte Tech Fast 50 and serving major clients like Coca-Cola and Nestlé. Passionate about agile decision-making, Dani advocates for testing early and learning fast to drive successful product development.

Sessions

Jun 24

11:00 AM - 11:25 AM GMT+2

Purple Stage

AI for Quant Research

Product Development

Quantitative Research

Validation / Verification

Demo: Do KPIs Really Predict Product Success?

Product launch failure has long been accepted as part of FMCG innovation. But with advances in AI and data science, that narrative is changing. Traditional KPIs often miss the complexity of consumer behaviour and market dynamics. AI-powered modelling, NLP, and machine learning now combine quantitative, qualitative, and in-market data to predict real-world success - not just benchmark performance.

Key Takeaways:

1. From Data to Decisions: AI uncovers hidden patterns beyond traditional benchmarks.

2. Open-Ended Data, Quantified: NLP turns feedback into measurable validation insights.

3. Real-World Impact: FMCG leaders use AI to strengthen concepts and reduce failures.

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