Daniel Parker-Smith

Creative Director & Founder

EXPLNERS

Dan is a professional film maker, accomplished researcher and co-founder of EXPLNERS, a company that creates explainer videos to communicate research and insight stories. Dan’s work balances research project goals and high-quality, video production storytelling while focussing on documentary-style storytelling and journalism techniques in his work. He has produced videos for clients including Rolls Royce SMR, Reach Plc, Channel 4, ITV, Five Guys, Just Eat, MARS and PepsiCo.

Sessions

Jun 23

4:30 PM - 4:50 PM GMT+2

Purple Stage

Consumer Closeness

Insight Activation

Leadership

Storytelling / Communication

What Does “Bringing Insight To Life” Really Look Like?

Dan Parker-Smith is a professional film maker, accomplished researcher, and visual storyteller. As co-founder of EXPLNERS, he's obsessed with the gap between what researchers find and what anyone actually remembers. He's here to show you how the most creative minds approach landing their messages, and how everyone has the capability to tell a great story.

Key Takeaways:

1. The gap between “great insights” and “impactful insights” is depressingly wide.

2. We ALL have the capability to elevate research, and make it sing. No AI necessary.

3. The inspiration for brilliant storytelling is all around us. We just have to look.

Any questions for the IIEX team?

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