Co-Founder & Chief Strategy Officer

Brainsuite AI

Dr. Dirk Held is a leading expert in applying scientific insights to marketing, specializing in neuromarketing and behavioral economics. With a doctorate in behavioral economics, he focuses on how brands influence purchasing decisions. As co-founder of DECODE Marketing Consulting GmbH and aimpower GmbH, he advises global brands on optimizing marketing strategies. He has co-authored several bestselling books with Dr. Christian Scheier, including works on brand management and neuropsychology, with his latest publication, (Künstliche Intelligenz in der Markenführung) Artificial Intelligence in Brand Management, released in 2019.