Bumble

With over two decades of experience in market research, I specialize in blending quantitative rigor with qualitative depth to deliver transformative insights for global brands. Currently Research Director at Bumble Inc., I lead marketing and brand strategies for Bumble and Badoo. My career spans leadership roles at Truth Consulting, Hall & Partners, The Pineapple Lounge, and the BBC, where I pioneered innovative methodologies, drove international brand tracking, and developed impactful strategies for brands like Unilever, Barclays, LEGO, and McDonald’s. From pioneering neuroscience techniques to scaling global tracking studies, I excel at turning data into actionable strategies that shape compelling brand narratives and drive meaningful consumer connections.