Elina Halonen

Founder & Behavioural insights Specialist

Square Peg Insights

Behavioural strategist. Research specialist. Systems thinker. Human–AI systems analyst. Occasional destroyer of tidy assumptions. I help organisations make sense of what people notice, value, misunderstand, avoid, repeat, abandon, justify and explain badly afterwards, then translate that understanding into clearer propositions, communications, customer experiences and behaviour-change strategies.