Feranmi Muraina

Digital & Communities Insights Lead

The Magnum Ice Cream Company

Feranmi Muraina is the Digital & Communities Insights Lead at The Magnum Ice Cream Company, where he leads the integration of cutting-edge AI technology to revolutionize strategic business decision-making. With an MS in Strategic Marketing from Imperial College London and a background spanning brand management, global digital transformation, and in-house agency leadership at Unilever, he brings a strong track record of turning data into growth. Passionate about the intersection of technology and consumer understanding, he is focused on scaling AI-powered insights, enabling teams to unlock deeper value from data, and embedding more efficient, future-ready ways of working across global organizations.

Sessions

Jun 23

9:55 AM - 10:15 AM GMT+2

Blue Stage

AI Governance / Trust

Decision-Making

Research Integrity

Validation / Verification

Good Enough: The AI Research Standard Nobody Wants to Admit

The research industry has a question it hasn't answered yet: when AI generates the insight, how do we know it's enough to act on? Not enough in theory. Enough for this decision, this risk, this moment. This session makes the case that AI hasn't lowered the evidence bar — it's exposed that we never agreed where the bar was. Expect a framework, a provocation, and no clean answers.

Key Takeaways:

1. How AI exposes the uncomfortable truth about research confidence.

2. A decision-based framework for knowing when AI insight is enough, and when it isn't.

3. Why your judgment, not your knowledge, is your most competitive advantage right now.

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