Fergus Navaratnam-Blair is VP on the Trends and Futures team at NRG. He conceptualizes and produces thought leadership research at the intersection of content, culture, and technology. He has led research initiatives on topics ranging from the evolution of childhood and the moviegoing habits of Gen Alpha to the impact of AI on creative workers, and has advised some of the world's leading media brands on key strategic questions. His work has earned coverage from CNBC, Variety, Slate, Sports Business Journal and The Hill, among other publications, and he has appeared as a guest on multiple episodes of Matt Belloni's The Town podcast.
Sessions
Jun 24
2:35 PM - 2:55 PM GMT+2
Purple Stage
AI for Qual Research
Qualitative Research
Trend Forecasting
Cultural Insight
Using Generative AI to Decode the Evolution of Childhood
Since the dawn of the 21st century, the experience of growing up has changed profoundly. NRG and Young Storytellers examined how social, cultural, and technological trends have impacted what it means to navigate the world as a young person. Using custom LLMs to analyse 7,000+ stories written by kids over the past two decades, we revealed the emotional truths within Gen Alpha’s storytelling. Key Takeaways: 1. Discover how technological, cultural, and media shifts have redefined the experience of childhood. 2. Understand how generative AI can be integrated into qualitative and quantitative workflows. 3. Translate AI insight into action without compromising integrity.
Also speaking
Alan Miyazaki
Senior Data Analyst, Data Sciences, National Research Group
