Global Consumer Insights & Marketing Analytics Director

Essity

Fernando Cobos, born and raised in Mexico City now based in Munich, is a marketing professional with over 20 years of experience in insights, analytics, and strategy. He has worked in various industries—including beauty, food, chemicals, and health and hygiene—in both B2C and B2B environments. His career has taken him across different countries, managing regional and global teams. Fernando is passionate about managing teams who translate data into actionable insights for decision-making processes.