President and Chief Experience Officer

MESH Experience

Following a career in marketing and advertising, Fiona set up MESH Experience to fill a gap in the market - to measure the whole customer experience. This data together with metrics like Share of Experience, help everyone in the business see where their role fits into putting the customer at the heart of the company. Fiona is a co-founder of Crater Lake & Co (set up to make sense of it all when it comes to measurement) and diversityunlimited.org (set up to bring award-winning, diverse-owned insight agencies together). She is a member of the Marketing Society, Fellow of the Market Research Society and Past President of the Market Research Council in New York. One of the topics Fiona is passionate about is helping insight clients to move from behind the scenes to centre stage.move