Global Consumer and Market Insight Manager

Flora Food Group Principal B.V.

Global Consumer & Market Insight professional with an MA in Media from University College London and University of Amsterdam. Passionate about making the complex easy to understand and being the voice of the consumer at the decision making table. A proven track record of translating market research into actionable business recommendations and influencing key strategic decisions. Skilled in Market Research, Coaching, Retail, FMCG, Strategy and Marketing. All-round Global Consumer and Market Insights professional at Flora Food Group, PVH, G- Star RAW and IKEA. In depth experience with qualitative and quantitative insights projects, impacting both strategic and tactical decision making. Particularly skilled at connecting the dots between all pieces of insight and sharing the knowledge in a simple and impactful way. Experience with international on stage presentations on brand health, marketing impact, category understanding. And facilitating global cross-function retail expansion workshops. Coaching others in the field generating insights.