CEO and Co-founder

Black Swan Data

Hugo Amos is the Co-Founder and CEO of Black Swan Data, a leading predictive analytics company that helps leading brands anticipate and act on emerging consumer trends. He works closely with senior leaders across industries to embed AI-powered trend intelligence into their innovation and marketing strategies – enabling faster, more data-driven decision making. Prior to founding Black Swan in 2011, Hugo led PepsiCo’s Digital Marketing Strategy team, where he developed and commercialised big data initiatives. His career blends deep expertise in consumer marketing, technology and insights, with a passion for transforming how organisations understand and serve their future customers.