Director, Global Gaming Guest Insights & Marketing Analysis

Carnival Corporation

Irene Jofre is a seasoned professional with extensive experience in consumer insights and market research. She has held key roles at Carnival Corporation, plc and MoneyGram International. As a global project leader at Carnival Corporation, plc she drives customer insights and shape marketing strategies collaborating with cross-functional teams across the eight brands within the Corporation. She led a segmentation study to maximize market coverage and profit for North American brands and launched a Voice of the customer (Voice of the Player) to help improve customer retention and loyalty and identify opportunities for player acquisition. Irene influenced category growth marketing strategy through industry-wide metrics. Irene was born in Barcelona, Spain. She holds a BA in Advertising and PR and MA in Marketing Management. She is very passionate about cruising and identify what experiences matter the most to customers.