Irina Ene

Customer Insights Marketing Manager

WEX Inc

Irina is a Customer Insights Manager and strategic advisor with a passion for understanding the human mind and the forces that shape decision-making. Holding a Master's degree in Consumer Behavior, she brings six years of experience helping organizations embed the voice of the customer into strategy, operations, and growth. Irina has led NPS transformation programs across EMEA and APAC, unified customer satisfaction reporting across regions, and established customer advisory boards and customer-centricity forums that strengthen the connection between customer feedback and business action. By combining behavioral science with practical business insight, she helps organizations build trust, deepen customer understanding, and make better decisions.

Sessions

Jun 24

9:15 AM - 9:35 AM GMT+2

Blue Stage

Decision-Making

Insight Activation

Stakeholder Alignment

Storytelling / Communication

From Insights to Impact: Rethinking What Success Looks Like

This talk challenges the belief that insights only matter when they drive immediate action. Using real examples, it argues that the true value of insights lies in improving decision quality—building trust, alignment, prioritization, and clarity. Better decisions, not just visible actions, are what ultimately compound into stronger business outcomes.

Key Takeaways:

1. Redefine Success: Focus on improving decision quality.

2. Embrace Reality: Impact emerges through a messy, non-linear journey.

3. Win the Audience: Market your insights to stakeholders as deliberately as you would to customers

Also speaking

Nadine van Rooyen

Senior Effectiveness Management, WEX Inc

Speaker