Jamie Fulham

Senior Consumer Planner, Portfolio & Market Effectiveness, DACH

Diageo

Jamie Fulham is a Senior Planner at Diageo, where he has spent the past four years leading a wide portfolio of brands across different markets. Jamie is currently based in Germany, where his work spans portfolio strategy, consumer proposition and market effectiveness. Before moving to DACH, Jamie was based at Diageo Ireland, where he worked across Guinness and a range of creative and cultural projects, developing award-winning local strategies and globally recognised creative campaigns honoured at Cannes and beyond. He specialises in on-trade occasions, spaces and places, where understanding the "why" behind the consumer is key to success. Prior to Diageo, Jamie spent eight years agency-side, where he also held a board position with advertising governing bodies.

Sessions

Jun 23

2:35 PM - 2:55 PM GMT+2

Purple Stage

Priscilla McKinney

Insight Activation

Leadership

Operating Model / Workflow

Stakeholder Alignment

Demo: How Diageo is Meeting the Growing Demand for Insights

As the demand for understanding grows, so does the demand on insights teams. How can you adapt? In this case study, Diageo speaks to the challenges insights teams face and shares how they’re solving them by narrowing their focus and prioritising insights that translate directly into strategy using Bounce's Insights Operating System. Diageo's Jamie Fulham will share their "triple win" approach: 1. How to get better insights for your consumers 2. How to get better insights for your customers 3. How to get better insights for your business

Also speaking

Rónán Dowling-Cullen

Co-Founder & Co-CEO, Bounce Insights

Speaker