Jamie Fulham

Senior Consumer Planner, Portfolio & Market Effectiveness, DACH

Diageo

Jamie Fulham is a Senior Planner at Diageo, where he has spent the past four years leading a wide portfolio of brands across different markets. Jamie is currently based in Germany, where his work spans portfolio strategy, consumer proposition and market effectiveness. Before moving to DACH, Jamie was based at Diageo Ireland, where he worked across Guinness and a range of creative and cultural projects, developing award-winning local strategies and globally recognised creative campaigns honoured at Cannes and beyond. He specialises in on-trade occasions, spaces and places, where understanding the "why" behind the consumer is key to success. Prior to Diageo, Jamie spent eight years agency-side, where he also held a board position with advertising governing bodies.