Senior Researcher

Pipedrive

Jennifer Dorman is a senior researcher and innovation leader who drives customer success and business impact in product-led organizations. With a career spanning global tech companies like Discovery Education, Babbel and Pipedrive, she specializes in turning research into strategy—shaping product innovation, AI-driven solutions and market positioning through deep user and behavioral insights. Jennifer has led high-impact research teams, developed internal AI and research tools and influenced business strategy by aligning product decisions with real customer needs. A dynamic speaker and thought leader, she bridges the gap between human behavior, data and technology to create products that resonate and deliver measurable value.