Johannes Hartmann

Director Consultancy & Analytics

Innova Market Insights

Johannes has spent more than 30 years supporting FMCG companies to become more consumer centric in their approach to innovation. During his carrier he worked for Unilever and Estee Lauder companies in various international consumer insight roles. At Innova Johannes is responsible for growing the consultancy leg of the company.

Sessions

Jun 24

12:25 PM - 12:45 PM GMT+2

Purple Stage

Decision-Making

Innovation

Product Development

Demo: Don't Outsource Your Thinking

The future belongs to companies brave enough to innovate "outside the box" they built themselves. This session introduces a different way to look at innovations, not starting from categories, but from a solution-driven method that translate real human jobs into innovation opportunities, and shows where AI amplifies that creative thinking without replacing it.

Key Takeaways:

1. Think solutions over categories. The real market is the moment your consumer is trying to navigate

2. Jobs to Be Done only works when you can translate needs into product experience requirements

3. AI accelerates rigorous thinking. And it works best when complementing human creativity

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