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Senior Consumer & Market Insights Mngr, Taste & Wellbeing CSI
Givaudan
Laurence Minisini has spent 20 years uncovering what drives consumer choices and successful innovation. She joined Givaudan nine years ago, having begun her career at leading market research agencies. In her day-to-day life, she brings sharp insights and a passion for understanding, always focused on anticipating what consumers will love next.
Sessions
Why Good Data Still Fails to Shape Decisions – and How Givaudan Fixed It
Jun 24
2:35 PM - 2:55 PM EDT / 10:35 AM - 10:55 AM