Laurence Minisini

Laurence Minisini

Senior Consumer & Market Insights Mngr, Taste & Wellbeing CSI

Givaudan

Laurence Minisini has spent 20 years uncovering what drives consumer choices and successful innovation. She joined Givaudan nine years ago, having begun her career at leading market research agencies. In her day-to-day life, she brings sharp insights and a passion for understanding, always focused on anticipating what consumers will love next.

Sessions

Why Good Data Still Fails to Shape Decisions – and How Givaudan Fixed It

Jun 24

2:35 PM - 2:55 PM EDT / 10:35 AM - 10:55 AM

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Laurence Minisini | IIEX Europe Speaker - Greenbook