Lexi Breitz

Director of Research & Customer Insight

Headway

Lexi Breitz, Ph.D. is Director of Research at Headway, where she leads a team focused on building a new mental healthcare system everyone can access. She holds a Ph.D. in Social Psychology from The Ohio State University, with a research background in social cognition, motivation, and health behavior. Before joining Headway, Lexi served as Director of Research & Data Science at Workday, where she oversaw a team of 80+ researchers, data scientists, and engineers. Her career spans research leadership roles at Meta, Instagram, and Nielsen, and she serves as faculty at USC's Master of Science in Applied Psychology program. Across her work, Lexi brings a deep focus on understanding users' attitudes, motivations, and behaviors to build product experiences that meet real human needs.