Lisa Nel

Client Officer

Conveo

Lisa Nel is Client Officer for CPG at Conveo, the research platform that conducts AI-led video interviews with real people at scale. She spent over 15 years on the client side at Unilever and Diageo, business-partnering CMOs of major global brands with strategic insights for growth - which means she knows exactly what enterprise insights teams need, because she was one of them. At Conveo, Lisa works at the intersection of AI and human understanding, helping the world's largest CPG companies rethink how they listen to consumers. She's passionate about the evolution of the human role in research — not replacing people, but reimagining how humans and AI work together to surface deeper insight.

Sessions

Jun 23

12:05 PM - 12:25 PM GMT+2

Blue Stage

AI for Qual Research

Concept Testing

Innovation

Product Development

AI-Led "Design Thinking" For Product Innovation

Carolina Tousaint (Unilever Foods Europe) and Lisa Nel (Conveo) show how AI-led research delivers design thinking at scale, without losing depth. Across four iterative rounds and 378 AI-moderated interviews, Unilever sharpened 14 concepts into 2 NIQ BASES superstar propositions. A blueprint for embedding AI into innovation, with the rigour insights teams demand.

Key Takeaways: 

1. How design thinking and AI fit: from surfacing human tensions to refining solutions at scale

2. A model for building superstar concepts through iterative, evidence-based optimisation

3. The business case for AI: faster cycles, human-grounded decisions, incremental growth

Also speaking

Carolina Toussaint

Consumer and Market Insights Assistant Manager, Unilever

Speaker