CEO & Founder

Keen as Mustard Marketing

Lucy Davison FMRS is an award-winning strategy and communication expert and sought after keynote speaker. She founded Keen as Mustard Marketing in 2006 to provide communications for clients in data, research and insight. Working with insight teams from global companies such as Coca-Cola, Adobe, Bic, and Purina, KaM gets long-term impact for their work. It has also helped agencies like System1, Zappi and InsightsNow raise awareness. Lucy has built Keen as Mustard as the leading global marketing consultancy within data and insights. With a background in both journalism and design, Lucy started out working in market research in 2000 as global marketing director of Research International. A fellow of the MRS in the UK, she was elected to the Council (Board) of ESOMAR in 2018 and again in 2025. She has written for the Financial Times, the Independent, Marketing Week and Retail Week.