Founder & CEO

The Brainy Business

Melina Palmer is CEO of The Brainy Business, which helps companies around the world apply behavioral economics so customers buy and employees buy in. She has written three bestselling books and hosts The Brainy Business podcast, which has more than 1 million downloads in over 170 countries. A consultant and keynote speaker, she also teaches applied behavioral economics via the Texas A&M Human Behavior Lab. She has been featured in many outlets, including The Washington Post, Forbes, Inc and Psychology Today and on stages from SXSW to TEDxPortland.