Insight & Research Manager

GroupM

Morna Hegharty is part of the Marketing Science team at GroupM, where she specialises in research and campaign effectiveness measurement. She is responsible for overseeing the company's research initiatives and communicating the findings to the broader organisation. She also works to enhance the effectiveness of the company’s measurement solutions through providing data-driven insights. Morna has a strong background in market research, where she designed surveys to meet client objectives, implemented fieldwork, analysed data, and generated insights to inform campaign strategy. Coupled with an MSc in Marketing with a focus on consumer psychology, her experience positions her as a valuable problem solver dedicated to delivering actionable insights that drive client success.