Associate Director

Acacia Avenue

Natasha discovered both her fascination with people and her interest in research early on. A psychology degree confirmed her love for both—but not for the lengthy projects academia can be known for. Fortunately, a friend introduced her to the world of market research, and she’s never looked back. Now a qualitative researcher at Acacia Avenue and an AQR Board member, she’s still curious about people, still enjoying the pace, and still grateful that an industry as buzzy and endlessly surprising as market research exists.