Nelly Mamyan, Co-founder and Head of Client Success, brings over 20 years of agency-side managerial experience to the team. With a deep understanding of research methodologies and client needs, she provides a broad strategic perspective across projects, ensuring high-quality outcomes and long-term client partnerships. Her extensive experience enables her to bridge research insights with business objectives effectively.
Sessions
Jun 23
1:30 PM - 1:55 PM GMT+2
Purple Stage
AI for Qual Research
Concept Testing
Innovation
Validation / Verification
Demo: Deep Idea Validation at Speed Across Markets
Euroconsumers shifted from occasional one-off studies to an iterative, always-on AI-powered approach to validate and refine digital product ideas across 4 markets and 5 languages. We’ll share how Yasna.ai enables hybrid qual-quant testing across markets – delivering faster, more budget-friendly go/no-go decisions with the depth and clarity teams need to iterate confidently. Key Takeaways: 1. Use AI interivews in native languages while keeping multi-market results comparable and shareable. 2. Apply hybrid qual-quant to get go/no-go confidence plus clear what-to-change for refinement. 3. Cut time and cost with AI + human expertise, keeping accountability in an always-on workflow.
